Effective date: October 14, 2025
Welcome to abelith.com (“we”, “us”, or “our”).
We respect your privacy and are committed to protecting your personal data in compliance with the General Data Protection Regulation (EU) 2016/679 (GDPR) and other applicable data protection laws.
This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website, submit forms, or interact with our ads and landing pages.
1. Who We Are
Website: https://www.abelith.com
Email: info@abelith.com
Location: Latvia, European Union
Data Controller: Abelith (the website operator)
2. What Personal Data We Collect
We collect personal data only when you voluntarily provide it or when it is automatically collected for website operation and analytics.
a. Contact Form (Google Form)
When you submit a Google Form embedded on our website, we may collect:
Your name
Your email address
Any additional information you choose to share in the form
This information is stored securely in Google Forms and Google Sheets.
b. Calendly Meeting Booking
When you schedule a meeting via Calendly, Calendly may collect:
Your name
Your email address
Meeting details (such as preferred time)
Please note that Calendly operates independently under its own Privacy Policy. You can review it here: https://calendly.com/privacy.
c. Automatically Collected Data
When you visit our website, Google Sites and Google Analytics may collect:
IP address
Browser type and version
Device type
Date, time, and duration of your visit
Pages visited and interactions on the site
This helps us understand how our site is used and improve its performance.
3. How We Use Your Data
We use your personal data for:
Responding to inquiries and messages
Scheduling and conducting meetings
Maintaining communication with you
Improving website functionality and user experience
Analyzing visitor traffic through Google Analytics
We do not sell, rent, or share personal data with third parties for marketing purposes.
4. Legal Basis for Processing
We process your personal data based on the following legal grounds under GDPR:
Consent – when you voluntarily provide data via forms or allow analytics cookies
Legitimate interest – for website security and service maintenance
You may withdraw your consent at any time by contacting us at info@abelith.com.
5. Data Retention
We keep your personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable laws.
Contact form submissions are retained for up to 12 months after the last contact.
Calendly booking data follows Calendly’s retention policy.
Analytics data: as controlled by Google Analytics settings
After this period, your data will be securely deleted.
6. Data Sharing and Third Parties
We use trusted service providers to operate our website and manage forms. These include:
Google (Google Sites, Google Forms)
Calendly (for meeting scheduling)
Google Workspace (for email communications)
Each of these providers processes data in accordance with the GDPR and has appropriate data protection measures in place.
7. Your Rights Under GDPR
You have the following rights regarding your personal data:
Access your personal data
Request correction or deletion
Restrict or object to processing
Request data portability
Withdraw consent at any time
To exercise any of these rights, please contact us at info@abelith.com.
We will respond to your request within 30 days as required by GDPR.
8. Data Security
We take appropriate technical and organizational measures to protect your data against loss, unauthorized access, or misuse.
However, please note that no online transmission is entirely secure.
9. International Data Transfers
Our service providers (Google, Calendly) may process data outside the European Economic Area (EEA).
When this occurs, they rely on mechanisms such as Standard Contractual Clauses (SCCs) approved by the European Commission to ensure data protection.
10. Cookies and Google Analytics
Our website uses cookies and similar technologies to deliver its services, analyze traffic, and improve user experience.
Cookies are small text files stored on your device.
a. Google Sites Cookies
Because our website is hosted on Google Sites, Google automatically uses cookies to provide essential site functionality and traffic analytics.
You can review Google’s cookie practices here: https://policies.google.com/technologies/cookies
b. Google Analytics
We use Google Analytics to understand how visitors interact with our website.
Google Analytics collects information such as:
Pages visited
Time spent on the site
Browser and device type
General geographic location
This data is anonymized and used only for statistical purposes.
You can opt out of Google Analytics tracking by installing the browser add-on: https://tools.google.com/dlpage/gaoptout
c. Cookie Consent
When you first visit our website, a cookie consent banner appears (provided by Google Sites).
By clicking “I understand”, you agree to the use of cookies as described above.
You can adjust or delete cookies anytime in your browser settings.
11. Advertising and Google Ads
Our landing pages promoted via Google Ads may use Google’s advertising and analytics technologies, including:
Google Ads Conversion Tracking
Google Ads Remarketing
Cookies and identifiers used for ad performance measurement
These technologies help us measure ad effectiveness and show relevant ads to users who have visited our site.
How Google Uses Your Data
Google may use cookies or device identifiers to serve ads based on prior visits to our site or other websites.
Learn more: https://policies.google.com/technologies/ads
Opt-Out Options
You can opt out of personalized advertising via:
Google Ads Settings
Network Advertising Initiative opt-out
Legal Basis
Processing for advertising and analytics on landing pages is based on your consent under Article 6(1)(a) GDPR.
You may withdraw consent at any time via your browser settings or by contacting us.
12. Cookies for Advertising and Analytics
Our advertising landing pages may use cookies to:
Measure ad performance and conversions
Improve ad relevance
Understand visitor behavior
These cookies are only activated after you give consent via the cookie banner or browser settings.
You can delete or disable them at any time.
For more details, please visit Google’s Cookie Policy: https://policies.google.com/technologies/cookies
13. Changes to This Policy
We may update this Privacy Policy from time to time.
The latest version will always be available at: https://www.abelith.com.
The “Effective date” at the top will indicate the date of the latest revision.
14. Contact
If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us via email: info@abelith.com.